Hi, I am Lilian!
I am an artist based in Toronto, Canada.
I started Duludulu Design in 2019 when I was still a first year university student. Back then, I only sold enamel pins and stickers.
Fast forward to now, I am focusing on creating original designs related to fashion and home decor. Some of my favourite projects are the froggie cardigans and dreamy tulip clocks. Meanwhile, I still have so many ideas I want to turn into reality!
Fun facts about me
I don't have a specific fashion style. Sometimes I dress myself in pastel & vibrant outfits, but sometimes I just like classic & chic monotone fits.
I was raised in Shanghai, China til I was 13. I speak fluent Mandarin + English.
I studied computer science and finance at the University of Waterloo, but I soon realized after my first internship that neither is my passion. After graduation, I worked in tech as a product designer for 3 years.
Then, in May 2026, I got laid off. After serious thoughts, I wanted to give my small business a try, so now this is my full-time job.
Meet koko & ro
They are my brand mascots! They are just two derpy bunnies here to make you happy. I am looking to create a lot more merch with them!
"Kokoro" is the Romanji to "heart and soul" in Japanese.
Q&A Get to know me
Q: Do you sell at conventions?
YES. I usually sell in artist alley at conventions in Toronto, such as Anime North, Toronto Comicon, and FanExpo Canada. Occasionally, I would attend shows outside of my city. I have sold at Otakuthon in Montreal, AniRevo in Vancouver, and Anime Expo in Los Angeles.
Q: Is duluduludesign a full-time job?
As of September 2026, it is now my full time job!
However, it wasn't for the last 6 years. I worked on Duludulu Design as a side hustle while studying in school. Then, after graduation I worked a full-time job as a UX designer in tech. I tried to dedicate as much free time possible for my small business because I enjoy every second working on things I love.
Q: What are your favourite shoujo animes?
My favourite shoujo animes are Kaichou wa Maid Sama, Ouran High School Host Club and Cardcaptor Sakura. You might have noticed that I have more products for these animes than others in my shop because I have just loved them so much since elementary school.
Q: What made you decide to start duluduludesign?
It first started when I visited Artist Alley at the anime convention, and I saw some really pretty enamel pins. I have always enjoyed art and wanted to run my own small business, so I thought to myself, "why can't I make my own pins?" And the hot-headed me started designing my first pins just 2 days after visiting the con :D
Q: What are your hobbies?
Apart from drawing and design, I love rollerskating, skateboarding, hip-hop dancing, and listening to music, espeically anime & Kdrama OSTs and Kpop songs. My favourite Kpop artists are Twice, BTS, BTOB, Seventeen and Akdong Musicians.
I am also a hoarder, I collect a ton of cute things like postcards, plushies, enamel pins, figurines, mangas and artbook.